Nudge Theory
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Originally published | April 8, 2008 |
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Authors | Richard Thaler |
Cass Sunstein | |
Page count | 312 |
Publishers | Yale University Press |
Genres | Self-help Book |
OCLC | 791403664 |
Date of Reg. | |
Date of Upd. | |
ID | 1480604 |
About Nudge Theory
Nudge is a concept in behavioral science, political theory and behavioral economics which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals.