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Nudge Theory

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Originally published April 8, 2008
Authors Richard Thaler
Cass Sunstein
Page count312
Publishers Yale University Press
GenresSelf-help Book
OCLC791403664
Date of Reg.
Date of Upd.
ID1480604
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About Nudge Theory


Nudge is a concept in behavioral science, political theory and behavioral economics which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals.

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