Olivier Toubia
Use attributes for filter ! | |
Gender | Male |
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Citations | 3,367 |
H index | 23 |
Books | Marketing and Innovation Management: An Integrated Perspective |
Date of Reg. | |
Date of Upd. | |
ID | 1481575 |
Olivier Toubia Life story
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, Columbia University. He is known for his work on innovation, idea generation and conjoint analysis.