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Olivier Toubia

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Gender Male
Citations 3,367
H index 23
BooksMarketing and Innovation Management: An Integrated Perspective
Date of Reg.
Date of Upd.
ID1481575
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Olivier Toubia Life story


Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, Columbia University. He is known for his work on innovation, idea generation and conjoint analysis.

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