On Message: Communicating The Campaign
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Originally published | May 26, 1999 |
Authors | Pippa Norris |
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Date of Upd. | |
ID | 2074473 |
About On Message: Communicating The Campaign
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. . . .