Open And Closed Innovation: Different Cultures For Different Strategies
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| Google books | books.google.com |
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| Originally published | December 9, 2010 |
| Authors | Philipp Herzog |
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| ID | 1315999 |
About Open And Closed Innovation: Different Cultures For Different Strategies
Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. . . .