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Sky Bet tweet featuring Gary Neville banned over gambling ad rules
By Tom RichardsonBBC Newsbeat
A Sky Bet tweet featuring Gary Neville has been banned for breaking rules on gambling adverts.
The Post used an embedded clip of the ex-footballer predicting Premier League winners on YouTube series The Overlap.
Sky Bet's logo appeared throughout the video, which ended with text stating: " Brought to you by Sky Bet".
The UK's Advertising Standards Authority (ASA) ruled Neville was " likely to be of strong appeal to under-18s" - which Sky Bet rejected.
Sky Bet said The Overlap, sponsored by The Company and produced by Neville, was " distinctly adult in tone and did not feature any content of a childish nature".
It also pointed out that the footballer, a star of Manchester United's " Class of '92" ended his professional career in 2011.
An 18-year-old today would have been five or six at The Time , The Company had argued.
But the ASA, which enforces UK advertising rules, said it had calculated Neville had 135,000 under-18 followers across Instagram and X, formerly known as Twitter.
It acknowledged This Was a " small proportion" of his combined following on both, which was 7. 1m when it launched its investigation in March 2023.
But The Authority believed the overall number was " significant" enough to conclude the ad was irresponsible.
The that gambling adverts should not appeal to children or Young People , " especially by reflecting or being associated with youth culture".
It said it had told Sky Bet not to include anyone with strong appeal to under-18s in their future advertising.
The ASA said age figures for Neville's TikTok and Facebook followings were not available.
X told the regulator the ad did not breach any of its current policies and it had not received any complaints.
A spokesman for Sky Bet's parent company Flutter said: " We fundamentally disagree with this decision and the flawed process which led to this Outcome - it defies both precedent and Common Sense .
" The ASA did not receive a single complaint from The Public or wider stakeholders about the Social Media post in question. "
It said it would also seek " an independent review" of the case.
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Related TopicsSource of news: bbc.com