Paul W. Farris
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Books | Marketing Metrics |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3229955 |
Paul W. Farris Life story
Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Professor Farris's research has produced award-winning articles on retail power and the measurement of advertising effects.
