Platform Or Personality? The Role of Party Leaders in Elections photograph

Platform Or Personality? The Role Of Party Leaders In Elections

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Originally published May 2011
AuthorsAmanda Bittner
Date of Reg.
Date of Upd.
ID2112234
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About Platform Or Personality? The Role Of Party Leaders In Elections


Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections: considerable effort is made to ensure that leaders look good, speak well, and that they are up in the polls. In contrast, the academic literature is much more divided. . . .

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