Political Marketing: A Comparative Perspective
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| Google books | books.google.com |
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| Originally published | 2005 |
| Editors | Jennifer Lees-Marshment |
| Darren G. Lilleker | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2112323 |
About Political Marketing: A Comparative Perspective
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. . . .