Profitable Customer Engagement: Concept, Metrics and Strategies photograph

Profitable Customer Engagement: Concept, Metrics And Strategies

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Originally published 2013
Authors2023-09-30 17:49:44
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Published 2013
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About Profitable Customer Engagement: Concept, Metrics And Strategies


The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. ...

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