Promotional Culture: Advertising, . . .
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| Google books | books.google.com |
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| Originally published | December 30, 1991 |
| Authors | Andrew Wernick |
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| Date of Upd. | |
| ID | 1946464 |
About Promotional Culture: Advertising, . . .
Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. . . .