Public Relations Research: European And International Perspectives And Innovations
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| Originally published | April 11, 2008 |
| Editors | Ansgar Zerfass |
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| Date of Upd. | |
| ID | 1994704 |
About Public Relations Research: European And International Perspectives And Innovations
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. . . .