Purple Cow: Transform Your Business By
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Originally published | 2002 |
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Authors | Seth Godin |
Genres | Self-help Book |
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ID | 1036997 |
About Purple Cow: Transform Your Business By
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance.