Purple Cow: Transform Your Business By Being Remarkable
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Reviews | www.goodreads.com |
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Published | 2002 |
Authors | Seth Godin |
Genres | Self-help Book |
Media actions | www.worldcat.org |
Get book actions | www.worldcat.org |
Date of Reg. | |
Date of Upd. | |
ID | 4063560 |
About Purple Cow: Transform Your Business By Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance.