Readings In Buyer Behaviour
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1998 |
| Authors | Ian Walker |
| Sally Joy | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1708746 |
About Readings In Buyer Behaviour
A collection of readings which are structured in a way that reflects the most common elements of buyer behaviour teaching within the Asia Pacific region, with the questions associated with each article and chapter provided to encourage and stimulate academic debate.