Real Drive

Tessa Clarke wants people to think carefully about only buying the quantity of food that they and their families actually need This Christmas .

" We're encouraging people to plan for Christmas realistically, " says Ms Clarke.

She is The Founder and boss of Olio, a popular UK app that allows members of The Public and businesses to share unwanted, but still in-date and edible food that would otherwise go to waste.

" Christmas is an exceptionally busy time of the year for us [at Olio], " she says. " There are enormous amounts of surplus food. "

The quantity of food going to waste remains a huge global problem: some

In the UK, the figure

The Problem is always at its worst during the festive period, when many households and hospitality venues buy in additional food for Christmas Day meals and other celebrations.

" At Christmas , everyone dials food waste up to 11, " says Helen White, special advisor on household food waste at UK charity Wrap (Waste And Resources Action Programme).

Looking at just two festive food products, Wrap estimates that some two million turkeys and 74 million mince pies are wasted in the UK each December.

This year, continuing uncertainty about the impact of the new Covid variant, Omicron, and potential social distancing rules, may lead to even more Christmas food waste than normal. This is because both homes, and pubs and restaurants, will be unsure of how much food to buy for guests.

Food redistribution apps such as Olio hope to help deal with any additional surpluses.

" This Christmas , we're gearing up to activate if there's a wider shutdown of hospitality, which would result in enormous quantities of food being wasted, unless it can be swiftly redistributed, " says Olio's Ms Clarke.

Its app is free for households to use, while it charges supermarkets and restaurants a small fee.

Tesco supermarkets is one of Olio's customers, and in September 2020 the two launched a UK-wide initiative. Under the scheme, Olio volunteers, known as Food Waste Heroes, go to their local Tesco store to collect food that is nearing the end of its Shelf Life .

They then redistribute it locally, both to individuals in need, and community groups. The programme now connects 35,000 trained volunteers with other companies including sandwich shop chain, Pret a Manger and coffee firm Costa.

" In The Past year alone, Our Partnership with Tesco's 2,700 stores has stopped More Than five million meals from going to waste, " says Ms Clarke.

She adds that, for the companies, The System is half The Price of playing for the food to be Taken Away as waste.

Meanwhile, members of The Public who wish to share food via the Olio app, upload a photo to make a listing. And Then if another Olio user wishes to come and pick it up, they can message The Other person via the app.

" Olio's growth is a microcosm of what's happening across society, " says Ms Clarke who sees a Real Drive towards change.

Marija Rompani, director of ethics and sustainability at Waitrose, says that society has become " far too casual about throwing away food". Yet its customers, at least, are now increasingly seeking to solve The Problem .

Its recently released Food & Drink Report 2021-22 This Was up

Another app helping firms reduce their food waste is Sweden's Karma. It allows restaurants and cafes to list and sell their surplus food for collection at a discounted price.

Ludvig Berling came up with the idea in 2016, when he realised that restaurants in Stockholm were throwing away perfectly Good Food at the end of The Day . He agrees that food waste soars during December.

" The festive period is when food waste is at its worst, " he explains. " And we're unsure about how This Christmas will look for our restaurant partners. "

Karma makes its money in two ways. " For every order made through the app, we charge The Business a percentage of the transaction, " says Mr Berling. " We also add a small fee to The Order , paid by the consumer.

" Businesses save food from being Thrown Away and get paid for it, the consumer gets great food for Less - and both help save The Planet . A true win, win, win! "

Karma now operates in Sweden, the UK and France, and it claims that its community of More Than 10,000 businesses and two million users has now saved More Than six million food items from being Thrown Away .

However, data from the app shows that 15% fewer people rescue food waste during The Holiday period than at other times of year. Mr Berling says this is " the sad truth".

The assumption is that At Christmas people are spending more on buying in their food, and so Less interested in hunting out bargains or doing their bit for The Environment .

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FoodCloud, an Irish social enterprise that tackles food waste, also found that people apparently care Less about the issue over The Holiday period.

" We conducted research among 1,000 adults in Ireland, " says co-founder, Iseult Ward. " Approximately One Third say they waste more food At Christmas compared to other times of the year. "

It charges food retailers to donate any surplus via its app. Retailers upload details of excess food, then community groups are notified to collect it.

FoodCloud has teamed up with More Than 200 companies including Waitrose, Lidl, Aldi, Nestle, Coca-Cola, Mars and Kelloggs. It claims to have redistributed More Than 140 million meals across Ireland and the UK since the app was launched in 2014.

Ms Ward says we shouldn't criticise the existence of food waste, and that instead we should simply try to tackle it. " There is often a stigma around surplus food, but waste occurs in the supply chain for so Many Reasons - seasonality, change in consumer trends, damaged packaging, over ordering, labelling mistakes, " she says.

Yet, she also agrees that Covid could again complicate matters further This Christmas . " Will it be a large family Christmas Dinner ? Will there be parties? Will we eat out as much as we would over a normal Christmas? "

" Possible social restrictions and unease are Once Again likely to have a big impact on how consumers shop, " she says.

Source of news: bbc.com