Recent Advances in Tourism Marketing Research photograph

Recent Advances In Tourism Marketing Research

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Originally published 1996
Authors Daniel R. Fesenmaier
Joseph O'Leary
Kaye Chon Sung
Muzaffer S Uysal
Editors Daniel R. Fesenmaier
Date of Reg.
Date of Upd.
ID2079860
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About Recent Advances In Tourism Marketing Research


In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. . . .

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