Recent Advances In Tourism Marketing Research
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Google books | books.google.com |
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Originally published | 1996 |
Authors | Daniel R. Fesenmaier |
Joseph O'Leary | |
Kaye Chon Sung | |
Muzaffer S Uysal | |
Editors | Daniel R. Fesenmaier |
Date of Reg. | |
Date of Upd. | |
ID | 2079860 |
About Recent Advances In Tourism Marketing Research
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. . . .