Reframing Business: When the Map Changes the Landscape photograph

Reframing Business: When The Map Changes The Landscape

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Originally published July 10, 2001
Authors Richard Normann
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Date of Upd.
ID2408020
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About Reframing Business: When The Map Changes The Landscape


In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. . . .

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