Reframing Business: When The Map Changes The Landscape
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Google books | books.google.com |
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Originally published | July 10, 2001 |
Authors | Richard Normann |
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Date of Upd. | |
ID | 2408020 |
About Reframing Business: When The Map Changes The Landscape
In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. . . .