Regis McKenna
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Born | Pittsburgh |
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Pennsylvania | |
United States | |
Job | Marketer |
Books | Relationship Marketing: Successful Strategies For The Age Of The Customer |
Marketing Is Everything | |
Real Time: Preparing for the Age of the Never Satisfied Customer | |
Total Access: Giving Customers What They Want in an Anytime, Anywhere World | |
Who's Afraid of Big Blue | |
The Regis Touch: Million-dollar Advice From America's Top Marketing Consultant | |
Real Time Marketing | |
Relationship Marketing: Own the Market Through Strategic Customer Relationships | |
Tiempo Real | |
Date of Reg. | |
Date of Upd. | |
ID | 455927 |
Regis McKenna Life story
Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing.