Resistance to Innovation: Its Sources and Manifestations photograph

Resistance To Innovation: Its Sources And Manifestations

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Originally published June 12, 2015
Authors Jacob Goldenberg
Shaul Oreg
Date of Reg.
Date of Upd.
ID2303831
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About Resistance To Innovation: Its Sources And Manifestations


Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. . . .

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