Resistance To Innovation: Its Sources And Manifestations
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Google books | books.google.com |
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Originally published | June 12, 2015 |
Authors | Jacob Goldenberg |
Shaul Oreg | |
Date of Reg. | |
Date of Upd. | |
ID | 2303831 |
About Resistance To Innovation: Its Sources And Manifestations
Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. . . .