Responding To The Screen: Reception And Reaction Processes
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| Google books | books.google.com |
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| Originally published | 1991 |
| Editors | Dolf Zillmann |
| Jennings Bryant | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1988316 |
About Responding To The Screen: Reception And Reaction Processes
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. . . .