Retail Marketing Strategy: Planning, . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1989 |
| Authors | A. Samli |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2024233 |
About Retail Marketing Strategy: Planning, . . .
Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. . . .