Revenue Management: A Practical Pricing Perspective
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| Google books | books.google.com |
|---|---|
| Originally published | 2010 |
| Editors | Ian Yeoman |
| Una McMahon - Beattie | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2097498 |
About Revenue Management: A Practical Pricing Perspective
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.