Revenue Management And Pricing: Case Studies And Applications
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| Google books | books.google.com |
|---|---|
| Originally published | 2003 |
| Editors | Una McMahon - Beattie |
| Ian Yeoman | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2097506 |
About Revenue Management And Pricing: Case Studies And Applications
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. . . .