Robert C. Blattberg
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Books | Database Marketing: Analyzing and Managing Customers |
| Sales Promotion: Concepts, Methods, and Strategies | |
| Customer Equity: Building and Managing Relationships as Valuable Assets | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1360533 |
Robert C. Blattberg Life story
Robert C. Blattberg is Professor Emeritus of Marketing (formerly the Polk Bros. Professor of Retailing and Director of the Center for Retail Management). Professor Blattberg joined the faculty in 1991 and retired in 2009. Prior to his appointment at the Kellogg School, Blattberg served as the Charles H.
