Robert W. Palmatier
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Co authors | D. Grewal |
| Joshua T. Beck | |
| Ju‑Yeon Lee | |
| Frank R. Kardes | |
| Books | Marketing Strategy: Based on First Principles and Data Analytics |
| Relationship Marketing | |
| Marketing Channel Strategy | |
| Marketing Channel Strategy: An Omni-Channel Approach | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1716858 |
Robert W. Palmatier Life story
Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He is founder and research director of the Sales and Marketing Strategy Institute.
robert w. palmatier Photos
