About Sarah Cardell
Sarah Francesca Louise Cardell is the chief executive of Britain's Competition and Markets Authority.
Makers 'pushed up' price of brands, says watchdog
... " We re concerned that parents may not always have the right information to make informed choices and that suppliers may not have strong incentives to offer infant formula at competitive prices, " said Sarah Cardell, chief executive of the CMA...
Game of Duty maker to be bought by Microsoft
... On Friday, CMA chief executive Sarah Cardell said: " Businesses and their advisors should be in no doubt that the tactics employed by Microsoft are no way to engage with the CMA...
Amazon and Microsoft to face cloud computing competition probe
... " Many businesses now completely rely on cloud services, making effective competition in this market essential, " said CMA chief executive Sarah Cardell...
Microsoft's new Call of Duty deal set for approval
... , the CMA s chief executive, Sarah Cardell, said: " The CMA s position has been consistent throughout - this merger could only go ahead if competition, innovation, and choice in cloud gaming was preserved...
Vet prices review over fears pet owners are being overcharged
... Sarah Cardell, chief executive of the CMA said that when pets need urgent treatment, owners may not receive full information to make informed decisions at what can be a distressing time...
Microsoft makes new deal to buy Call of Duty giant
... Sarah Cardell, chief executive of the CMA, said Microsoft s new and restructured deal was " substantially different from what was put on the table previously"...
'Quickie' divorces and will writing to be investigated
... CMA chief executive Sarah Cardell said the three areas identified - online divorce services, will writing and pre-paid probate plans - were essential to people, " often at the most challenging times in their lives"...
Supermarket fuel prices up due to lack of competition
... Boss Sarah Cardell said competition was " not working as well as it should be and something needs to change swiftly"...
Microsoft makes new deal to buy Call of Duty giant
Microsoft has submitted a New Deal to buy Activision Blizzard after its original $69bn (£59bn) bid was rejected by the UK competition watchdog.
The Competition and Markets Authority (CMA) confirmed on Tuesday that Microsoft's initial offer for The Call of Duty-maker had been blocked.
It will now review the New Deal but said: " This is not a Green Light . "
Under the new offer Microsoft won't buy the rights for Activision's existing or new games stored in The Cloud .
The Pledge , which will last 15 years, will not cover Activision's PC and console games in the European Economic Area.
Games stored in the so-called cloud allow players to buy content when they like, similar to a streaming service such as Netflix.
Instead of controlling all of Activision's games, which also include Candy Crush, Microsoft said the content would be sold to rival video game publisher Ubisoft.
Ubisoft can then supply Activision's content " to all cloud gaming service providers including to Microsoft itself".
Microsoft's takeover of Activision Blizzard would be the biggest of its kind in the history of the gaming industry.
Microsoft makes the Xbox gaming console and wants to buy Activision to add more titles to its Game Pass streaming service. This allows gamers to download content to their consoles and mobile phones.
However, it has split regulators in the UK, Europe and the US.
Rivals such as Sony have also objected to The Deal , concerned that Microsoft could stop major games being available to its own PlayStation business.
Modern Warfare 2, the latest instalment in The Call of Duty series, made $1bn in its release weekend, and More Than half of all copies sold in the UK were for PlayStation.
Sarah Cardell , chief executive of the CMA, said Microsoft's new and restructured deal was " substantially different from what was put on The Table previously".
She Said the CMA would now examine the offer.
" We will carefully and objectively assess The Details of the restructured deal and its impact On Competition , including in light of third-party comments, " She Said .
" Our goal has not Changed - any future decision on this New Deal will ensure that the growing cloud gaming market continues to benefit from open and effective competition driving innovation and choice. "
Related TopicsSource of news: bbc.com
