Shelby D. Hunt
Use attributes for filter ! | |
Gender | Female |
---|---|
Institutions | Michigan State University |
University of Wisconsin-Madison | |
Education | Michigan State University |
Affiliations | Texas Tech University |
Publications | scholar.google.com |
H index | 95 |
Interests | Marketing |
Competition | |
Strategy | |
Macromarketing | |
Ethics | |
Date of Reg. | |
Date of Upd. | |
ID | 621968 |
A General Theory of Competition: Resources, Competences, Productivity, Economic Growth
Foundations of Marketing Theory
Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory
Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
Marketing Theory: The Philosophy of Marketing Science
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Marketing Theory: Conceptual Foundations of Research in Marketing
The Economic Effects of Franchising
Marketing Theory: The Philosophy of Marketing Thought
Michigan State University
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
Foundations of Marketing Theory
Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory
Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
Marketing Theory: The Philosophy of Marketing Science
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Marketing Theory: Conceptual Foundations of Research in Marketing
The Economic Effects of Franchising
Marketing Theory: The Philosophy of Marketing Thought
Michigan State University
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt Life story
Shelby D. Hunt was an American organizational theorist, the Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and a highly cited marketing researcher. He is noted for his contributions to competition theory and the resource-advantage view.