Shelby D. Hunt photograph

Shelby D. Hunt

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Gender Female
Institutions Michigan State University
University of Wisconsin-Madison
Education Michigan State University
AffiliationsTexas Tech University
Publications scholar.google.com
H index 95
InterestsMarketing
Competition
Strategy
Macromarketing
Ethics
Date of Reg.
Date of Upd.
ID621968

A General Theory of Competition: Resources, Competences, Productivity, Economic Growth
Foundations of Marketing Theory
Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory
Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
Marketing Theory: The Philosophy of Marketing Science
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Marketing Theory: Conceptual Foundations of Research in Marketing
The Economic Effects of Franchising
Marketing Theory: The Philosophy of Marketing Thought
Michigan State University
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
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Shelby D. Hunt Life story


Shelby D. Hunt was an American organizational theorist, the Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and a highly cited marketing researcher. He is noted for his contributions to competition theory and the resource-advantage view.

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