Social Marketing: Influencing Behaviors For Good
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| Google books | books.google.com |
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| Originally published | 2008 |
| Authors | Philip Kotler |
| Nancy Lee | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2109827 |
About Social Marketing: Influencing Behaviors For Good
Foreword - Alan Andreasen Dedication PART I: UNDERSTANDING SOCIAL MARKETING Chapter 1: Defining Social Marketing Marketing Highlight: "Save the Crabs. Then Eat Them. " What Is Social Marketing? Where Did the Concept Originate? How Does Social Marketing Differ from Commercial Sector Marketing? . . .