Social Marketing: Theoretical And Practical Perspectives
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| Google books | books.google.com |
|---|---|
| Originally published | 1997 |
| Editors | Martin Fishbein |
| Susan E. Middlestadt | |
| Marvin E. Goldberg | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2109722 |
About Social Marketing: Theoretical And Practical Perspectives
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. . . .