Social Marketing: Why Should The Devil Have All The Best Tunes?
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | May 21, 2007 |
| Authors | Gerard Hastings |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2109819 |
About Social Marketing: Why Should The Devil Have All The Best Tunes?
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. . . .
