Space Race: An Inside View Of The Future Of Communications Planning Jim Taylor
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| Reviews | www.amazon.com.tr |
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| Published | 2005 |
| Authors | Jim Taylor |
| Media actions | www.worldcat.org |
| Get book actions | www.worldcat.org |
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| ID | 4036427 |
About Space Race: An Inside View Of The Future Of Communications Planning Jim Taylor
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. ...
