Strategic Brand Management
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| Google books | books.google.com |
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| Originally published | November 10, 1997 |
| Authors | Kevin Lane Keller |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2264802 |
About Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. . . .
