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Strategic Intent

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Originally published 1989
Authors C. K. Prahalad
Gary Hamel
Date of Reg.
Date of Upd.
ID2218741
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About Strategic Intent


In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C. K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. . . .

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