Strategic Market Management: Global Perspectives
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | December 8, 2009 |
| Authors | David Aaker |
| Damien McLoughlin | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2081160 |
About Strategic Market Management: Global Perspectives
The text is a European adaptation of our current US book:Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses. . . .