Strategic Marketing . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | August 2006 |
| Authors | M. Sirgy |
| Don R. Rahtz | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1977749 |
About Strategic Marketing . . .
Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. . . .