Superfandom: How Our Obsessions Are Changing What We Buy And Who We Are
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| Google books | books.google.com |
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| Originally published | March 21, 2017 |
| Authors | Zoe Fraade-Blanar |
| Aaron M. Glazer | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2010730 |
About Superfandom: How Our Obsessions Are Changing What We Buy And Who We Are
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. . . .