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Survey Basics

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Originally published 2011
Authors Jack J. Phillips
Patricia Pulliam Phillips
Bruce C. Aaron
Date of Reg.
Date of Upd.
ID2383867
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About Survey Basics


Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data but many want to build greater skills in asking the right measurement questions the right way. . . .

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