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Telephone Survey Methods

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Originally published April 1987
Authors Paul J Lavrakas
Date of Reg.
Date of Upd.
ID2416311
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About Telephone Survey Methods


Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. . . .

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