Telephone Survey Methods
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Google books | books.google.com |
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Originally published | April 1987 |
Authors | Paul J Lavrakas |
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Date of Upd. | |
ID | 2416311 |
About Telephone Survey Methods
Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. . . .