The 22 Immutable Laws Of Marketing
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1993 |
| Authors | Jack Trout |
| Al Ries | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2590975 |
About The 22 Immutable Laws Of Marketing
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. . . .