The Advertising Concept Book (First
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2008 |
| Authors | Pete Barry |
| Edition | Third |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2294782 |
About The Advertising Concept Book (First
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. . . .