The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money photograph

The Behavior Gap: Simple Ways To Stop Doing Dumb Things With Money

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Google books books.google.com
Originally published January 3, 2012
Authors Carl Richards
GenresSelf-help Book
Date of Reg.
Date of Upd.
ID2396256
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About The Behavior Gap: Simple Ways To Stop Doing Dumb Things With Money


"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational. " -From The Behavior Gap  Why do we lose money? . . .

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