The Brand Gap: How To Bridge The Distance . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2003 |
| Authors | Marty Neumeier |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2170184 |
About The Brand Gap: How To Bridge The Distance . . .
THE BRAND GAPis the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”-a brand that customers feel is essential to their lives. . . .