The Brand Gap, Revised Edition
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| Google books | books.google.com |
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| Originally published | August 4, 2005 |
| Authors | Marty Neumeier |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2170189 |
About The Brand Gap, Revised Edition
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. . . .