The Brand Within: The Power Of . . .
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Google books | books.google.com |
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Originally published | April 2010 |
Authors | Daymond John |
Genres | Reference Work |
Date of Reg. | |
Date of Upd. | |
ID | 2188293 |
About The Brand Within: The Power Of . . .
Examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product.