The Co-Creation Paradigm
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | April 9, 2014 |
| Authors | Venkat Ramaswamy |
| Kerimcan Ozcan | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2405224 |
About The Co-Creation Paradigm
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. . . .