The Competitive Dynamics Of Entrepreneurial Market Entry
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| Google books | books.google.com |
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| Originally published | 2011 |
| Editors | Phillip Hin Choi Phan |
| Gideon D. Markman | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1814009 |
About The Competitive Dynamics Of Entrepreneurial Market Entry
Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. . . .