The Designful Company: How To Build A Culture Of Nonstop Innovation
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Google books | books.google.com |
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Originally published | 2008 |
Authors | Marty Neumeier |
Date of Reg. | |
Date of Upd. | |
ID | 2073525 |
About The Designful Company: How To Build A Culture Of Nonstop Innovation
Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing. ” . . .