The Designful Company: How to Build a Culture of Nonstop Innovation photograph

The Designful Company: How To Build A Culture Of Nonstop Innovation

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Originally published 2008
Authors Marty Neumeier
Date of Reg.
Date of Upd.
ID2073525
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About The Designful Company: How To Build A Culture Of Nonstop Innovation


Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing. ” . . .

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