The Discourse Of Advertising
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Originally published | 1992 |
Authors | Guy Cook |
Date of Reg. | |
Date of Upd. | |
ID | 2059603 |
About The Discourse Of Advertising
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.