The Fortune At The Bottom Of The Pyramid
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| Originally published | August 5, 2004 |
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| Authors | C. K. Prahalad |
| Genres | Non-fiction |
| Publishers | Wharton School Publishing |
| Subject | Business |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2419575 |
About The Fortune At The Bottom Of The Pyramid
The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business.
