The Future Of Competition: Co-creating Unique Value With Customers
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| Google books | books.google.com |
|---|---|
| Originally published | 2004 |
| Authors | C. K. Prahalad |
| Venkat Ramaswamy | |
| Publishers | Harvard Business School Press |
| Online from | 1992 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1114077 |
About The Future Of Competition: Co-creating Unique Value With Customers
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. . . .
